Anyone researching the cost to a business of Internet downtime will quickly see the average of $5,600 per minute from Gartner, which then works out to $336,000 per hour.  If that number seems ridiculously large for your small business, you might calculate your cost by multiplying the hourly rate of your staff by the length of the outage.  That will tell part of the story of what was lost in productivity.  That is the cost to have your staff sitting around waiting for Internet service to be restored.
There is more to the story.  How do you measure the cost of lost opportunities?  Potential new clients who cannot reach you during an outage are likely lost to your competitors.  How do you measure the cost of reputation damage?  Although you cannot control the reliability of your Internet service provider, your clients may not understand or care.  If you are down, it can cause them to question your reliability.
SDWAN is a technology that can help eliminate Internet service outages.  Would you be worse off understanding how?  If you are interested, you are welcome to join Airespring and Telworx for an interactive workshop Tuesday morning, July 19^th at 10:00 Pacific.